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Business News/ Politics / Policy/  One year of Modi govt: The lexicon
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One year of Modi govt: The lexicon

Some of the Modi govt buzzwords seem to have been forgotten already by the government, some they would like to forget, and some, perhaps, will survive the test of time

President Pranab Mukherjee and vice-president Hamid Ansari with Prime Minister Narendra Modi and the other members of council of ministers after the swearing-in ceremony at Rashtrapati Bhavan in New Delhi on 26 May 2014. Photo: PIBPremium
President Pranab Mukherjee and vice-president Hamid Ansari with Prime Minister Narendra Modi and the other members of council of ministers after the swearing-in ceremony at Rashtrapati Bhavan in New Delhi on 26 May 2014. Photo: PIB

In the one year since the Narendra Modi government took charge at the centre, it has coined many slogans, and created acronyms and alliterations to generate a buzz around its missions and programmes.

Some of these buzzwords seem to have been forgotten already by the government, some they would like to forget, and some, perhaps, will survive the test of time.

A

Abki Baar Modi Sarkar - This time Modi government

Achhe Din Aane Wale Hain - Good days are about to come

ART - Accountability, Responsibility, Transparency (Aimed at good governance)

ABCD - Avoid, Bypass, Confuse, Delay (Comment on the culture within the Indian bureaucracy)

AMRUT - Atal Mission for Rejuvenation and Urban Transformation (Programme to replace Jawaharlal Nehru National Urban Renewal Mission)

AIM - Atal Innovation Mission (Programme to promote a network of world-class innovation hubs)

B

Beti Bachao, Beti Padhao Abhiyaan - Save the girl child, educate girls mission

B2B - Bharat to Bhutan (Aimed at improving India-Bhutan ties)

C

Cooperative and Competitive Federalism (Aimed at Improving Centre-state relationship through teamwork)

D

Digital India (Aimed to transform India into a digital empowered society and knowledge economy)

3Ds - Democracy, Demography and Demand (Comment on India’s advantage over other countries)

E

Ek Bharat Shreshtha Bharat - One India Best India

e-Kranti (Digitizing the delivery of government services)

F

FDI - First Develop India

5F - Farm to Fibre, Fibre to Fabric, Fabric to Fashion, Fabric to Foreign

G

#GiveItUp (Program to inspire consumers to give up the LPG subsidy)

GIAN - Global Initiative of Academic Networks (Aimed at American academicians and scientists to teach in India at their convenience)

H

HRIDAY - Heritage Development and Augmentation Yojana

Hunar Hai to Kadar Hai - If you have skill, you have respect

Himmat (A mobile application to ensure women’s safety in Delhi)

HIT - Highways, Informationways, Transmissionways (A mantra for Nepal’s development)

I

IT + IT= IT - Indian Talent + Information Technology = India Tomorrow (Part of Digital India Initiative)

INCH towards MILES - Indo-China towards Millennium of Exceptional Synergy (Future of Indo-Sino relations)

J

JAM trinity - Jan Dhan-Aadhar-Mobile trinity (For direct cash transfer and subsidy rationalization)

L

Link West, Act East (Aimed at making India a part of the global value chain)

M

MISIDICI - Make in India, Skill India, Digital India and Clean India

Mera Kya, Mujhe Kya - What is in it for me, why should I bother

MUDRA Bank - Micro Units Development and Refinance Agency Bank

Mann Ki Baat (A radio programme hosted on All India Radio where the PM addresses the nation)

Mission Indradhanush (Achieving universal immunization with special focus on 184 high priority districts)

Maximum Governance, Minimum Government (Simplification of official procedures and governance by leveraging technology)

Make in India (To create the eco-system to transform India into a manufacturing hub)

N

Namami Gange Mission (National mission for clean Ganga)

NITI Aayog - National Institution for Transforming India

O

Operation Rahat (Evacuation effort in Yemen)

Operation Maitri (Relief operation in Nepal)

P

PRASAD - Pilgrimage Rejuvenation and Spirituality Augmentation Drive

PAHAL - Pratyaksha Hastaantarit Laabh (Direct benefit transfer of LPG subsidy)

Padhe Bharat Badhe Bharat- India that is educated is the India that will progress

PRAGATI - Pro-Active Governance And Timely Implementation (Aimed at addressing common man’s grievances, monitoring and reviewing of government programmes)

PRAGATI - Providing Assistance for Girls’ Advancement in Technical Education Initiative (Providing scholarship for technical education to girls from poor families)

Per Drop, More Crop (Promoting farming through optimum utilisation of water)

P2G2 - Pro People Good Governance (Focus of NDA government)

P4 - People Private Public Partnership for good governance

Project Mausam (To revive ancient maritime routes and cultural linkages with countries in the Indian ocean)

R

ROAD - Responsibility, Ownership, Accountability, Discipline (Improving work culture among bureucrats)

Red Tape to Red Carpet (Facilitate the ease of doing business)

S

Swadesh Darshan (Integrated development of theme-based tourist circuits)

Shramev Jayate (Labour reforms plank by the government)

Sabka Saath Sabka Vikas - All Together, Development of All

Swachh Bharat Abhiyan - Clean India Mission

Sagar Mala Project (Promote Port-led development of the coastal regions and communities)

SETU - Self Employment and Talent Utilisation (Provide support to all aspects of a start-ups from credit to incubation)

Swasth Dhara, Khet Hara - Healthy earth, green farm (Aimed at boosting farm productivity)

SMART policing - Strict but Sensitive; Modern and Mobile; Alert and Accountable; Reliable and Responsive; Tech-savvy and Trained policing

3S - Skill, Scale, Speed (What India needs to do to compete with China)

SWAYAM - Study Webs of Active-Learning for Young Aspiring Minds (IITs, IIMs and central universities to offer free online courses)

SAMAVAY - Skill Assessment Matrix for Vocational Advancement of Youth (Allow multiple entry and exit options between vocational and formal education courses)

T

Tax terrorism (Aggressive tax policies including retrospective amendment of tax laws)

5Ts - Talent, Tradition, Tourism, Trade and Technology (Aimed at building Brand India)

U

USTTAD - Upgrading Skills and Training in Traditional Arts/Crafts for Development 

Unnat Bharat Abhiyan (IITs and NITs to provide technological resources to rural areas for sustainable development) 

Z

Zero Effect, Zero Defect (Aimed at improving the standard of goods produced in India)

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Published: 25 May 2015, 01:38 AM IST
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