Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Industry / Retail/  Burger King creates social media buzz before India debut
BackBack

Burger King creates social media buzz before India debut

The first store is likely to open by November in New Delhi

As of 31 December, 2013, the Burger King system consisted of 13,667 restaurants in some 95 countries and US territories. Photo: AFPPremium
As of 31 December, 2013, the Burger King system consisted of 13,667 restaurants in some 95 countries and US territories. Photo: AFP

New Delhi: American fast food chain Burger King Worldwide Inc. is using social media network Facebook to publicise its planned launch in the capital of a country its competitor McDonald’s Corp. entered about two decades ago.

“India, here we come! First stop – New Delhi!," the company said in a message on its Facebook page.

According to people familiar with the company’s India plans, the first store is likely to open by November in New Delhi, where the brand has picked locations such as Select Citywalk Mall in Saket and Connaught Place in Central Delhi.

In 2013, private equity company Everstone Capital, announced a joint venture with the American fast food chain, famous for it’s Whopper burgers, to establish the chain’s presence in the country.

The Facebook page is said to be mapping geographical trends by responding to user feedback.

“We are glad you wish to have our store in your city. We are recording all such requests to help us determine the location of our next stores in India..," said one of the responses by Burger King’s social media team in reply to a user query on store openings in the southern city of Chennai.

As of 31 December, 2013, the Burger King system consisted of 13,667 restaurants in some 95 countries and US territories. The world’s second largest fast food hamburger chain started as a single restaurant in 1954 in Miami, Florida.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

ABOUT THE AUTHOR
Suneera Tandon
Suneera Tandon is a New Delhi based reporter covering consumer goods for Mint. Suneera reports on fast moving consumer goods makers, retailers as well as other consumer-facing businesses such as restaurants and malls. She is deeply interested in what consumers across urban and rural India buy, wear and eat. Suneera holds a masters degree in English Literature from the University of Delhi.
Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 24 Oct 2014, 07:20 PM IST
Next Story footLogo
Recommended For You
Retail Stocks
₹4,4192.5%
₹2.040.49%
₹0.82-3.66%
₹3,873.42.28%
₹2,103.61.41%
Switch to the Mint app for fast and personalized news - Get App