Micromax starts manufacturing smartphones in Uttarakhand
Micromax is producing all tablets being sold in India at Rudraprayag
New Delhi: The country’s second largest mobile devices company Micromax Informatics Ltd has now started manufacturing handsets at its Rudraprayag facility in Uttarakhand.
“Micromax has manufacturing plant in Rudraprayag where it manufactures LED and tablets. The company started manufacturing mobile phones couple of months back," a Micromax spokesperson said.
The spokesperson added Micromax is producing all the tablets that are being sold in India at this facility but mobile phone production is at initial stage.
According to industry data, Micromax is the second largest players in both the mobile phone and tablet PC (personal computer) markets in India.
The company had a 13% market share in the total mobile phone segment and 16% in the smartphone market in the last quarter of 2013 according to market research firm International Data Corp. (IDC).
Micromax had an 8.9% market share in the Indian tablet PC segment which stood at 4.14 million units in the calendar year 2013.
The company targets to almost double its revenue to $1 billion (over 6,000 crore) by the end of financial year 2013-14 from revenue of 3,168 crore in FY13.
Micromax did not comment on the latest revenue figure.
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